Man can live the most amazing things if they make sense to him. But the difficulty is to create that sense. It must be a conviction, naturally; but you find that the most convincing things man can invent are cheap and ready-made, and are never able to convince him against his personal desires and fears. — C.G. Jung, The Essential Jung: Selected Writings, p. 90
One day the Nasruddin went with some men a-fishing. They cast the net into the sea, and the Nasruddin cast himself into the net. ‘O Nasruddin,’ said they, ‘what are you about?’ ‘I imagined myself a fish,’ he answered.